{ "item_title" : "The Science of Creativity", "item_author" : [" Scientific American", "Ann Richardson "], "item_description" : "Creativity was long thought to be a gift from the muses, a special quality of a select minority of people. Fortunately, more recent studies have debunked this belief and have shown promise for techniques to help us all boost our creative potential. Nature gives some people a genetic edge, but nurture has a large role in developing creative genius. In this audiobook, we look at this difficult-to-define quality from all angles: where creativity comes from, lessons we can learn from creative geniuses, and how to cultivate creativity. We hope that these techniques, and this audiobook as a whole, will help unleash your own creative self.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/09/407/741/1094077410_b.jpg", "price_data" : { "retail_price" : "39.95", "online_price" : "39.95", "our_price" : "39.95", "club_price" : "39.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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