{ "item_title" : "The Science of Surveys", "item_author" : [" Tj Allen "], "item_description" : "And for all that data, companies pay out in the weirdest currencies: points, raffles, badges, sweepstakes entries, or the occasional check that looks suspiciously like a participation trophy. Yet millions play along. It's part hobby, part hustle, part anthropological experiment. Can surveys be a legitimate side gig? Possibly. But even if you don't strike it rich, you'll learn what it feels like to have your opinion weighed, recorded, and sold - all while thinking you're the customer. Spoiler: you're not.This book unpacks the survey industry - from Gallup to Google Forms, from Nielsen families to TikTok polls - exploring who's asking, who's answering, and who's really cashing in. It's a comedic-educational tour through the world's longest conversation: How do you feel about that?", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/827/514/9798275147049_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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