{ "item_title" : "Scientific Advertising", "item_author" : [" Claude Hopkins", "Barbara Aun Anderson "], "item_description" : "Scientific Advertising in a Digital World, is based on the popular marketing book Scientific Advertising by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/99/764/492/0997644923_b.jpg", "price_data" : { "retail_price" : "6.99", "online_price" : "6.99", "our_price" : "6.99", "club_price" : "6.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details