{ "item_title" : "Seconds to Spare", "item_author" : [" Matthew D. George "], "item_description" : "Seconds to Spare: The Rise, Fall, and Resurrection of Swiss WatchmakingHow the Swiss Watch Industry Overcame the Quartz Crisis and Thrived in a Modern WorldThe Swiss watch industry was once a symbol of precision, luxury, and innovation-until the Quartz Crisis of the 1970s nearly wiped it out. Seconds to Spare is a riveting account of the unexpected technological revolution that shook the heart of Swiss craftsmanship, and the incredible resurgence that followed.From the dominance of mechanical masterpieces by brands like Rolex, Omega, and Patek Philippe, to the disruptive rise of quartz technology pioneered by Seiko, this book delves into the high-stakes world of Swiss watchmaking, exploring how an industry built on tradition faced an existential threat. Through remarkable innovation and the creation of the now-iconic Swatch, Swiss watchmakers not only survived-they evolved.Whether you're a fan of horology, fascinated by the history of business, or simply love stories of resilience and reinvention, Seconds to Spare provides a deeply researched, compelling narrative on how one of Switzerland's most prestigious industries adapted to change and reclaimed its global dominance.Perfect for readers who enjoy: Business turnaround storiesHistorical accounts of innovationLuxury and craftsmanshipTechnology revolutions in traditional industriesDiscover how Swiss watchmakers redefined time itself-and created a lasting legacy that continues to captivate the world.Buy your copy of Seconds to Spare today, and immerse yourself in one of the most fascinating chapters of industrial history!", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/831/153/9798311539371_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details