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Security Relationship Management : Leveraging Marketing Concepts to Advance a Cybersecurity Program
by Lee Parrish
Other Available Formats
Overview
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.
This item is Non-Returnable
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Details
- ISBN-13: 9781032979984
- ISBN-10: 1032979984
- Publisher: CRC Press
- Publish Date: April 2025
- Dimensions: 9.21 x 6.14 x 0.31 inches
- Shipping Weight: 0.77 pounds
- Page Count: 122
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