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"item_title" : "Seducing Strangers",
"item_author" : [" Josh Weltman", "Jon Hamm "],
"item_description" : "How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and Mad Men did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it.Here's how you can do it. And do it better.",
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Seducing Strangers : How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)
by Josh Weltman and Jon Hamm
Overview
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here's how you can do it. And do it better.
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Details
- ISBN-13: 9780761181750
- ISBN-10: 076118175X
- Publisher: Workman Publishing
- Publish Date: April 2015
- Dimensions: 8 x 5.9 x 0.7 inches
- Shipping Weight: 0.6 pounds
- Page Count: 192
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