{ "item_title" : "Selling Air", "item_author" : [" Bob Diamond", "Jay Frost "], "item_description" : "The Perfect Book for EveryAspiring Radio Sales ProfessionalUntil now, there has been no definitive guidebook on how to launch a successful career in radio sales. With Selling Air (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started.Bob's clear, concise style tells you how to:Make an informed choice about a career in radio salesFind a job that's right for youPrepare for your interview with a sales managerNavigate your way through your first few weeks on the jobDevelop the selling and interpersonal skills unique to radio salesCreate strategies that ensure win-win customer relationships. and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis.FOR MANAGERS Use this book to reduce thelearning curve for interviewees and new hiresThis fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache Will StanleyRadio Station OwnerRed Hook, NY", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/59/547/773/0595477739_b.jpg", "price_data" : { "retail_price" : "15.95", "online_price" : "15.95", "our_price" : "15.95", "club_price" : "15.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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