{ "item_title" : "Selling Home Furnishings", "item_author" : [" Roscoe R. Rau", "Walter F. Shaw "], "item_description" : "Selling a chair, table or suite demands more than a rehearsed pitch: it requires an understanding of how customers choose the objects that shape their homes. This practical vocational manual enters the specialised world of home-furnishings retail, where product knowledge, personal rapport and careful attention to individual preferences must work together. It presents salesmanship not as improvisation alone, but as a professional discipline that can be studied, practised and refined. Customer engagement provides the organising focus, linking the art of presentation to the systematic work behind an effective sale. The salesperson is guided to recognise needs, communicate style, develop confidence with merchandise and adapt to changing consumer interests. Alongside these outward-facing skills, the manual considers sales efficiency and inventory management, showing how successful retail work depends upon both human understanding and command of the business's practical demands. Continual improvement distinguishes the training programme from a simple collection of selling tips. Its structured approach encourages salespeople to review their methods, identify where their practice can be strengthened and turn experience into more deliberate technique. By connecting customer needs analysis with product presentation and sound retail organisation, the book offers a grounded account of preparation for a career in home-furnishings sales. Selling emerges as both an art and a system: responsive to the person across the counter, yet supported by knowledge, method and regular self-assessment. This book was out of print for decades and is now republished by Alpha Editions. It has been restored for today's and future generations. This edition is not just a reprint - it's a collector's item and a cultural treasure.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/30/933/785/9309337850_b.jpg", "price_data" : { "retail_price" : "28.99", "online_price" : "28.99", "our_price" : "28.99", "club_price" : "28.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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