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"item_description" : "What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.",
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Selling Innovation : A guide to structuring a complete start-up revenue capture process
Overview
What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.
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Details
- ISBN-13: 9781492122357
- ISBN-10: 1492122351
- Publisher: Createspace Independent Publishing Platform
- Publish Date: December 2013
- Dimensions: 9 x 6 x 0.22 inches
- Shipping Weight: 0.27 pounds
- Page Count: 84
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