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Selling the Invisible : A Field Guide to Modern Marketing
Digital Audiobook
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How it works
Overview
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Details
- ISBN-13: 9781594837159
- Publisher: Hachette Audio
- Publish Date: Apr 2006
- Author: Harry Beckwith
- Narrator: Jeffrey Jones
- Duration: 01:36:07