{
"item_title" : "Selling the Invisible",
"item_author" : [" Harry Beckwith", "Jeffrey Jones "],
"item_description" : "SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/60/024/101/1600241018_b.jpg",
"price_data" : {
"retail_price" : "16.98", "online_price" : "16.98", "our_price" : "16.98", "club_price" : "16.98", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
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Overview
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
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Details
- ISBN-13: 9781600241017
- ISBN-10: 1600241018
- Publisher: Grand Central Publishing
- Publish Date: January 2008
- Dimensions: 6.09 x 5.2 x 0.51 inches
- Shipping Weight: 0.24 pounds
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