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{ "item_title" : "Selling Out", "item_author" : [" Bethany Klein "], "item_description" : "The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization?Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/50/133/930/1501339303_b.jpg", "price_data" : { "retail_price" : "160.00", "online_price" : "160.00", "our_price" : "160.00", "club_price" : "160.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Selling Out|Bethany Klein

Selling Out : Culture, Commerce and Popular Music

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Overview

The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization?

Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.

This item is Non-Returnable

Details

  • ISBN-13: 9781501339301
  • ISBN-10: 1501339303
  • Publisher: Bloomsbury Publishing PLC
  • Publish Date: August 2020
  • Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 0.96 pounds
  • Page Count: 200

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