{ "item_title" : "The Sensitive Stance in the Production of Creative Ideas", "item_author" : [" Guy Aznar", "Stéphane Ely "], "item_description" : "Creative thinking is a technique that is used in invention, innovation, problem solving, and generating new product concepts, services, and organizations. We all are familiar with the practice of brainstorming, which brings into play speed, quantity, and sustained rhythm. It is the emblematic technique of one of the creative stances: the dynamic stance. But there is also a second creative stance: it is less known, involves going at a slow pace, searching out the vagueness of intuitive moments, and turning inward to the imagination. We refer to it as the sensitive stance. But what exactly is the sensitive stance? How is it integrated into the production of creative ideas and, more notably, into Creative Problem Solving (CPS)? These are the questions we will strive to answer in this book, where we will introduce and explore the mechanisms of the creative sensitive detour and its accompanying creative breaths: departure towards the imagination, the emergence of ideas, and sensitive convergence.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/44/676/378/1446763781_b.jpg", "price_data" : { "retail_price" : "11.50", "online_price" : "11.50", "our_price" : "11.50", "club_price" : "11.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details