{ "item_title" : "Serendipity", "item_author" : [" David Cleevely "], "item_description" : "Breakthroughs aren't random. They're designed.In Serendipity: It Doesn't Happen by Accident, David Cleevely - telecoms pioneer, deep tech investor, and architect of the Cambridge tech cluster - shows how the world's most successful ideas often emerge not from rigid plans, but from well-designed networks, environments, and a willingness to embrace the unexpected.This book reveals how to build those conditions deliberately - whether you're leading a business, shaping public policy, or trying to create spaces where innovation can thrive. Drawing on complexity science, network theory, and decades of experience founding and funding over 60 companies - including the billion-dollar biotech firm Abcam, launched after a single dinner conversation - Cleevely offers a framework for making serendipity not just possible, but probable.From 18th-century Birmingham to modern-day Cambridge, Silicon Valley, and Shenzhen, he explains how great innovation ecosystems operate - and why many institutions suppress the very dynamics that make discovery likely. You'll explore the three-step rule behind breakthrough environments, uncover why digital platforms can unintentionally reduce serendipity, and learn how a little structured inefficiency may be the secret to real progress.Whether you're designing a new organisation, reforming an institution, building a startup - or simply trying to make better use of your own time and talent - Serendipity offers a fresh and practical way of thinking about innovation in a world that needs it more than ever.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/06/843/923/1068439238_b.jpg", "price_data" : { "retail_price" : "32.99", "online_price" : "32.99", "our_price" : "32.99", "club_price" : "32.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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