{ "item_title" : "Sericulture", "item_author" : [" Sharad Jagtap", "Subhash Samudra", "Anuradha Tate "], "item_description" : "Sericulture represents one of the oldest, most sustainable, and scientifically fascinating agro-based industries in human civilization. The production of silk through the rearing of silkworms has served not only as an economic enterprise but also as a symbol of cultural heritage, scientific innovation, and rural development for thousands of years. Throughout history, silk has been admired for its elegance, durability, softness, and lustre, making it one of the most valued natural fibres in the world. Today, sericulture continues to occupy a unique position by integrating agriculture, entomology, biotechnology, textile science, environmental sustainability, and rural entrepreneurship into a single production system. The modern sericulture industry extends far beyond the production of silk fibre. It encompasses mulberry cultivation, silkworm seed production, silkworm rearing, cocoon production, post-cocoon processing, silk reeling, weaving, value addition, and the utilization of numerous by-products. Besides generating premium-quality natural silk, sericulture contributes substantially to employment generation, poverty alleviation, women empowerment, ecological conservation.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/6/63/022/845/6630228456_b.jpg", "price_data" : { "retail_price" : "101.00", "online_price" : "101.00", "our_price" : "101.00", "club_price" : "101.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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