{ "item_title" : "Services Marketing", "item_author" : [" Steve Baron", "Kim Harris", "Toni Hilton "], "item_description" : "Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/23/052/093/0230520936_b.jpg", "price_data" : { "retail_price" : "110.00", "online_price" : "110.00", "our_price" : "110.00", "club_price" : "110.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details