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{ "item_title" : "Setting Up Shop", "item_author" : [" Jane Webster "], "item_description" : "The weak economy has taught us all some serious lessons about what customers are really looking for. These lessons have demanded some serious adjustments in how we do business-the way we evaluate our business, the way we market our business, and the way we conduct our business. And, of course, everything costs a lot more money. Retail is failing left and right, and anybody that isn't a chain retailer has twice as much of a challenge ahead of them in terms of attracting and keeping business. Especially since the retail slump isn't entirely about the economy-it's also about the internet. Retailers have got to work harder than ever to compete with the in-home shopping experience.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/44/866/574/1448665744_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Setting Up Shop|Jane Webster

Setting Up Shop : Low Cost Marketing Strategies For Independent Retail Stores

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Overview

The weak economy has taught us all some serious lessons about what customers are really looking for. These lessons have demanded some serious adjustments in how we do business-the way we evaluate our business, the way we market our business, and the way we conduct our business. And, of course, everything costs a lot more money. Retail is failing left and right, and anybody that isn't a chain retailer has twice as much of a challenge ahead of them in terms of attracting and keeping business. Especially since the retail slump isn't entirely about the economy-it's also about the internet. Retailers have got to work harder than ever to compete with the in-home shopping experience.

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Details

  • ISBN-13: 9781448665747
  • ISBN-10: 1448665744
  • Publisher: Createspace Independent Publishing Platform
  • Publish Date: January 2010
  • Dimensions: 9.02 x 5.98 x 0.17 inches
  • Shipping Weight: 0.27 pounds
  • Page Count: 82

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