{ "item_title" : "The Shorter Guide to Building a Better Business", "item_author" : [" John Shorter "], "item_description" : "At age 5, whilst studying a map of the world with his mother, the young John Shorter questioned the feasibility of transferring the contents of the Atlantic Ocean into the Pacific - with a spoonThis was an early indicator of his philosophy that anything might be possible given enough time and determination. Fortunately, in business, the scale is a lot more manageable and the target - success - eminently attainable to those who seek to achieve it, One Spoonful at a Time. Business can be a Maze, but only you can make it AmazingAs it happens, my particular chosen field happened to be financial services but the problems and challenges which I encountered on my journey would have been very much the same whatever trade or profession I might have chosen. ", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/91/362/397/1913623971_b.jpg", "price_data" : { "retail_price" : "17.00", "online_price" : "17.00", "our_price" : "17.00", "club_price" : "17.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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