{ "item_title" : "Sift", "item_author" : [" Shahid Mehmood "], "item_description" : "SIFT: Beyond Kirkpatrick - How SIFT Replaces Kirkpatrick to Measure Real Training ImpactBy Dr. Shahid MehmoodMost corporate training programs promise transformation-but deliver mirages. Despite glowing feedback and polished dashboards, many initiatives fail to result in measurable behavior change or business outcomes. Why? Because the evaluation models guiding them-especially Kirkpatrick's Four Levels-are outdated for today's fast-paced, complex organizations.In SIFT: Beyond Kirkpatrick, Dr. Shahid Mehmood presents a bold, practice-tested alternative: the SIFT model. Standing for Signal, Integration, Friction, and Traction, SIFT goes beyond satisfaction surveys and post-course tests. It equips L&D professionals, consultants, and business leaders with a concrete framework for designing, delivering, and measuring training that truly shifts behavior and drives performance.The book begins with a candid critique of the limitations of traditional models, grounded in global case studies and real-world frustrations. From there, it introduces the SIFT framework-designed not in theory, but forged in practice across Fortune 100 companies, NGOs, oil fields, hospitals, and startups. With step-by-step guidance, diagnostic tools, and implementation playbooks, readers learn how to:Identify the right performance signals before training beginsDesign for behavioral integration into real workflowsSurface and address systemic friction that blocks changeCapture evidence of traction to prove and improve impactSIFT also includes templates, checklists, and storytelling guides to help L&D teams communicate their value with credibility and clarity-no inflated ROI math or vague anecdotes required.Whether you're reimagining your company's learning strategy or seeking to restore trust in training results, this book delivers the insight and tools to turn good intentions into real impact.Training isn't broken because people don't care-it's broken because we keep measuring the wrong things. SIFT: Beyond Kirkpatrick is the blueprint for what comes next.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/828/837/9798288374333_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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