{ "item_title" : "Signal & Reach", "item_author" : [" Girish Kotte "], "item_description" : "Marketing has become fragmented. Businesses are told to focus on SEO, social media, email, paid advertising, content, AI, and dozens of other tactics - yet few understand how these pieces work together.Signal & Reach presents a practical marketing operating system designed for the AI era.Girish Kotte breaks modern marketing into five connected layers: Foundation, Authority, Discovery, Audience, and Conversion. Instead of treating marketing channels as isolated tactics, this book shows how each layer strengthens the next and how to identify the weakest part of your system before wasting more time or money.Inside, you'll learn how to: - Build a strong marketing foundation and positioning strategy- Develop authority through links, reviews, citations, and independent evidence- Improve visibility across traditional search and AI-powered discovery- Understand SEO, AIO, AEO, and GEO in the modern search environment- Build an audience through social media, email, communities, and outreach- Turn traffic into customers through better landing pages and conversion systems- Create offers and copy that communicate value clearly- Build a more disciplined approach to paid advertising- Increase retention, referrals, and customer lifetime value- Understand CAC, budgets, hiring, and marketing economics- Use AI to build and operate a modern marketing departmentThe book introduces the Signal Stack and Signal Loop, giving founders and marketing teams a repeatable framework for deciding what to work on next, measuring performance, and allocating the next 90 days of marketing effort.Whether you're a founder, marketer, consultant, agency owner, or business leader, Signal & Reach is designed to help you stop chasing disconnected tactics and start building a marketing system that compounds.Marketing doesn't need more noise. It needs a system.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/890/589/9798905890543_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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