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{ "item_title" : "Small and Exquisite", "item_author" : [" Hermann Simon "], "item_description" : "This book proposes a seemingly simple yet highly disruptive idea: prioritize profit, not market share. Simply by shifting mindset--from pursuing scale to pursuing revenue quality--companies can potentially unlock additional profit potential equivalent to 1%-3% of annual revenue. Instead of being forced to lower prices to maintain market share, every pricing strategy, every order, and every promotion should return to the same question: Does it truly increase profit? Based on extensive corporate experience, the author distills a practical profit growth path: reconstruct customer assumptions to identify true willingness to pay; use internal data to identify profit contribution differences; optimize product and customer structure; seize the right time to raise prices; and reshape incentive mechanisms to ensure organizational behavior truly revolves around profit. ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/7/52/178/529/7521785290_b.jpg", "price_data" : { "retail_price" : "63.30", "online_price" : "63.30", "our_price" : "63.30", "club_price" : "63.30", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Small and Exquisite|Hermann Simon

Small and Exquisite

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Overview

This book proposes a seemingly simple yet highly disruptive idea: prioritize profit, not market share. Simply by shifting mindset--from pursuing scale to pursuing revenue quality--companies can potentially unlock additional profit potential equivalent to 1%-3% of annual revenue. Instead of being forced to lower prices to maintain market share, every pricing strategy, every order, and every promotion should return to the same question: Does it truly increase profit? Based on extensive corporate experience, the author distills a practical profit growth path: reconstruct customer assumptions to identify true willingness to pay; use internal data to identify profit contribution differences; optimize product and customer structure; seize the right time to raise prices; and reshape incentive mechanisms to ensure organizational behavior truly revolves around profit.

This item is Non-Returnable

Details

  • ISBN-13: 9787521785296
  • ISBN-10: 7521785290
  • Publisher: Zhong Xin Chu Ban She
  • Publish Date: March 2026

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