Small and Exquisite
Overview
This book proposes a seemingly simple yet highly disruptive idea: prioritize profit, not market share. Simply by shifting mindset--from pursuing scale to pursuing revenue quality--companies can potentially unlock additional profit potential equivalent to 1%-3% of annual revenue. Instead of being forced to lower prices to maintain market share, every pricing strategy, every order, and every promotion should return to the same question: Does it truly increase profit? Based on extensive corporate experience, the author distills a practical profit growth path: reconstruct customer assumptions to identify true willingness to pay; use internal data to identify profit contribution differences; optimize product and customer structure; seize the right time to raise prices; and reshape incentive mechanisms to ensure organizational behavior truly revolves around profit.
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Details
- ISBN-13: 9787521785296
- ISBN-10: 7521785290
- Publisher: Zhong Xin Chu Ban She
- Publish Date: March 2026
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