{ "item_title" : "Smart Labels, Smarter Choices", "item_author" : [" Priya K. M. "], "item_description" : "Smart Labels, Informed Choices is a comprehensive academic textbook that explores the science, regulation, psychology, and technology behind food labeling. Designed for students and professionals across food science, nutrition, marketing, and public health, the book takes readers on a journey from the historical foundations of food labels to the cutting-edge frontiers of artificial intelligence, blockchain, and smart packaging.Organized into four parts and twelve chapters, the book examines how labels are regulated globally, why consumers often misread or ignore them, and how emerging technologies are transforming what a food label can do. Real-world case studies drawn from India, the European Union, the United States, and Australia ground every concept in practical reality.At its heart, this book makes one powerful argument: the humble food label is not merely a regulatory requirement-it is one of society's most democratic tools for empowering healthier, more informed, and more sustainable food choices.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/6/20/973/715/6209737153_b.jpg", "price_data" : { "retail_price" : "77.60", "online_price" : "77.60", "our_price" : "77.60", "club_price" : "77.60", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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