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"item_title" : "Smartphone Marketing",
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Smartphone Marketing : Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age
by Dominic Appiah and Wilson Ozuem
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Overview
This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.
This item is Non-Returnable
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Details
- ISBN-13: 9783032332134
- ISBN-10: 3032332133
- Publisher: Palgrave MacMillan
- Publish Date: October 2026
- Page Count: 82
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