menu
{ "item_title" : "Smartphone Marketing", "item_author" : [" Dominic Appiah", "Wilson Ozuem "], "item_description" : "This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/03/233/213/3032332133_b.jpg", "price_data" : { "retail_price" : "44.99", "online_price" : "44.99", "our_price" : "44.99", "club_price" : "44.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Smartphone Marketing|Dominic Appiah

Smartphone Marketing : Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age

PRE-ORDER NOW:
local_shippingShip to Me
Preorder. This item will be available on October 28, 2026 .
FREE Shipping for Club Members help

Overview

This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.

This item is Non-Returnable

Details

  • ISBN-13: 9783032332134
  • ISBN-10: 3032332133
  • Publisher: Palgrave MacMillan
  • Publish Date: October 2026
  • Page Count: 82

Related Categories

You May Also Like...

    1

BAM Customer Reviews