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Soap Opera|Alecia Swasy

Soap Opera : The Inside Story of Procter & Gamble

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Overview

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business. Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."

Details

  • ISBN-13: 9780671897819
  • ISBN-10: 0671897810
  • Publisher: Touchstone Books
  • Publish Date: September 1994
  • Dimensions: 8.72 x 5.64 x 0.99 inches
  • Shipping Weight: 1.17 pounds
  • Page Count: 400

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