{ "item_title" : "The Social Life of Language", "item_author" : [" Stephen Peridore "], "item_description" : "This comprehensive book explores the invisible architecture of human interaction through the lens of linguistic anthropology. It posits that language is not merely a tool for communication but the primary medium through which culture is created, identities are forged, and social power is negotiated. Moving beyond formal grammar, the text investigates how everyday speech acts transmit hidden cultural cues from infancy to adulthood. It provides a rigorous historical overview of the field-from the anti-ethnocentric foundations of Franz Boas to contemporary raciolinguistic frameworks-while offering practical tools like Dell Hymes's SPEAKING model for decoding conversations. The book tackles urgent global issues, including language endangerment, the impact of digital communication, and the necessity of decolonizing the discipline. By examining how language shapes our habitual thoughts and social hierarchies, the author invites readers to make the familiar strange and the strange intelligible. It serves as both a theoretical cornerstone and a methodological toolkit for understanding the profound ways in which the words we use, and the ways we are socialized to use them, define the human experience.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/819/302/9798193024408_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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