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Social Media Analytics and Practical Applications : The Change to the Competition Landscape
by Subodha Kumar and Liangfei Qiu
Other Available Formats
Overview
This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.
This item is Non-Returnable
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Details
- ISBN-13: 9781032051390
- ISBN-10: 1032051396
- Publisher: CRC Press
- Publish Date: January 2022
- Dimensions: 8.5 x 5.5 x 0.25 inches
- Shipping Weight: 0.53 pounds
- Page Count: 66
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