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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Other Available Formats
Overview
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
This item is Non-Returnable
Details
- ISBN-13: 9781032247861
- ISBN-10: 103224786X
- Publisher: Routledge
- Publish Date: August 2024
- Dimensions: 10 x 7 x 0.69 inches
- Shipping Weight: 1.26 pounds
- Page Count: 308
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