{ "item_title" : "Socio-Economic Perspectives on Consumer Engagement and Buying Behavior", "item_author" : [" Hans Ruediger Kaufmann", "Mohammad Fateh Ali Khan Panni "], "item_description" : "In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/52/252/139/1522521399_b.jpg", "price_data" : { "retail_price" : "205.00", "online_price" : "205.00", "our_price" : "205.00", "club_price" : "205.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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