{ "item_title" : "Socio-Tech Innovation", "item_author" : [" Latha Poonamallee", "Joanne Scillitoe", "Simy Joy "], "item_description" : "This book defines socio-technological innovation and lays out different aspects of technology innovation and adoption literature as applied to socio-tech innovation and entrepreneurship. Socio-tech innovation refers to novel solutions that involve development or adoption of technological innovations to address social and/or environmental problems with a view towards creating benefit for the larger whole rather than just for the owners or investors. Unlike conventional technological innovation, socio-tech innovation either develops a product specifically for underserved markets and adopts a model in which the market is not an afterthought but the rai-son d'etre. Social ventures have not been as successful in scaling up, though technology innovation-led ventures have; therefore, meaningful actionable insights that can help social ventures scale up successfully can be gleaned by this process. This book offers researchers in innovation and entrepreneurship programs a uniqueand interdisciplinary approach to studying social innovation that is grounded in technology innovation. This book features a series of socio-tech venture cases that illustrate these dynamics and can be used in undergraduate and graduate courses.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/03/039/553/3030395537_b.jpg", "price_data" : { "retail_price" : "109.99", "online_price" : "109.99", "our_price" : "109.99", "club_price" : "109.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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