{ "item_title" : "Soft Sell", "item_author" : [" Tim Connor "], "item_description" : "Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building, emotional intelligence and self-image psychology to power-boost you to personal sales success Soft Sell gives you: An in-depth, self-analysis questionnaire to get you startedExercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitationsThe 20 qualities found in the most successful salespeople--with a scale for you to evaluate and grade yourselfSimple ways to get out of a sales slump17 principles for personal achievementAnd Soft Sell explains: Sales objections--what they actually mean and how to overcome themAttitude--how to really increase your successProspecting--how to discover the prospect's dominant buying motiveThe sales interview--get your prospect to tell you how to sell to him or herService--building customer support and loyalty to increase repeat business", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/40/220/112/1402201125_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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