{ "item_title" : "Sometimes You Need a 2X4", "item_author" : [" Tim Kedzuch "], "item_description" : "Selected as a finalist in Top Sales Magazine's 2020 Top Sales & Marketing Awards.Sometimes You Need a 2X4 explores sales practices, knowledge and creative ideas which separate the highly successful from the good and the good from the order takers. This book is purposely short and to the point but filled with solid practices and tactics from veteran sales superstars sure to help you grow in your sales career.It will help you improve your sales skills and successes by:Discussing what you should really be passionate aboutThe need for consistent and effective communicationsWhen and how to use sales 2X4'sRecognizing perception vs realityDealing with sales quicksandThe right time for change, hearing vs just listening and much moreWhether you're a seasoned veteran or just starting your sales adventure, you're sure to find ideas which will challenge you, sharpen your sales skills and make you a more productive sales professional.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/866/417/9798664177534_b.jpg", "price_data" : { "retail_price" : "9.95", "online_price" : "9.95", "our_price" : "9.95", "club_price" : "9.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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