{ "item_title" : "The Soul of A New Machine", "item_author" : [" "], "item_description" : "Tracy Kidder's riveting (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since 1981, when The Soul of a New Machine first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.The Soul of a New Machine is an essential chapter in the history of the machine that revolutionized the world in the twentieth century. Fascinating...A surprisingly gripping account of people at work. --Wall Street Journal", "item_img_path" : "https://covers1.booksamillion.com/covers2/ebook/52/45/9780316204552_b.jpg", "price_data" : { "retail_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "discount_pct" : "10", "club_savings_amt" : "0", "club_savings_pct" : "0" } }

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