{ "item_title" : "The Spark of Fear", "item_author" : [" Brian N. Duchaney "], "item_description" : " The horror genre is continually being reinvented as societal fears evolve. As technology has developed and become ubiquitous in modern life, horror films have effectively played upon our increasing reliance on technology as a source of anxiety. Focusing on advancements from the advent of electricity to the Internet, this book explores how technology--ostensibly humanity's means of conquering fear and the unknown--has become a compelling and abundant source of dread in horror films.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/78/649/511/0786495111_b.jpg", "price_data" : { "retail_price" : "29.95", "online_price" : "29.95", "our_price" : "29.95", "club_price" : "29.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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