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Spark|Paddy Rangappa

Spark : The Insight to Growing Brands

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Overview

Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building--how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald's and Vicks VapoRub and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.

Details

  • ISBN-13: 9788193355220
  • ISBN-10: 8193355229
  • Publisher: Simon & Schuster
  • Publish Date: May 2017
  • Dimensions: 9.3 x 6.1 x 1 inches
  • Shipping Weight: 0.9 pounds
  • Page Count: 208

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