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Spark : The Insight to Growing Brands
Overview
Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building--how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald's and Vicks VapoRub and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
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Details
- ISBN-13: 9788193355220
- ISBN-10: 8193355229
- Publisher: Simon & Schuster
- Publish Date: May 2017
- Dimensions: 9.3 x 6.1 x 1 inches
- Shipping Weight: 0.9 pounds
- Page Count: 208
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