{ "item_title" : "Sports Heaven", "item_author" : [" Bill Rasmussen", "Mike Soltys", "Chris Berman "], "item_description" : "THE GREATEST SPORTS ENTREPRENEUR STORY EVER TOLD... Sports Heaven: The Birth of ESPN tells the incredible tale of Bill and Scott Rasmussen, the father and son team who against all odds and legions of doubters created the most significant sports business of all time. With unique perspectives from key players in the origin story, you'll be taken on an entrepreneurial roller coaster ride right up to ESPN's launch on September 7, 1979. Sports Heaven features the perspectives and insights of Bill, Scott and the team who built ESPN from a dream into a powerhouse. You'll hear from original anchors Chris Berman, George Grande, Bob Ley, and Greg Wyatt as well as leaders of consequence like Jimmy Pitaro, George Bodenheimer, and Rosa Gatti as they recount the riveting and seemingly improbable entrepreneurial tale of destiny that became ESPN. If you love sports and business success you will love Sports Heaven.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/96/298/822/1962988228_b.jpg", "price_data" : { "retail_price" : "24.95", "online_price" : "24.95", "our_price" : "24.95", "club_price" : "24.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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