{ "item_title" : "Start Saying Yes", "item_author" : [" Kari Rouse", "Matthew Rouse "], "item_description" : "A short read with massive impact.From seaside shops to big box stores, to the nay-saying servers of Portland, negativity is not only common, but it's also expected. This failure in both internal and customer-facing optimism has created a culture where customer service is just a marketing tagline and hearing that someone is here to help you is met with eye-rolling yawns.When you start saying YES it will change your business and your life.This is not a mushy new age revelation of optimism, but a down to earth series of simple stories and quotes from the personal experiences of one marketing agency owner, trying to navigate a world of terrible customer service, confusing sales person commentary, and the word NO posted on every available open space.Positive Messaging and saying YES is how you pre-suade customers that they should buy from you. It's how you create trust and a friendly atmosphere. And saying YES for yourself and your business can open doors you didn't even know existed.For the busy freelancer or retailer, or the C-Level Management Professional, this book is short enough to read on a quick flight but so valuable in its message, you will want to give a copy to everyone on your sales team.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/79/035/160/179035160X_b.jpg", "price_data" : { "retail_price" : "6.99", "online_price" : "6.99", "our_price" : "6.99", "club_price" : "6.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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