{ "item_title" : "Why Start-Ups Fail", "item_author" : [" Bernie Bulkin "], "item_description" : "A shocking 90% of start-ups fail. Many of these failures don't need to happen, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor.From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Professor Bernard Bulkin - who has been at both sides of the investment table - talks you through the six major reasons why start-ups don't succeed, and how to avoid them. Instead of accepting failure as inevitable, or believing that failing is good, this book looks at the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the effort to make a company succeed, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that. Leadership at all levels makes a difference. Using real life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail helps readers understand what founders most often lack, and discusses the who, how and why of making a start-up succeed.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/39/943/022/139943022X_b.jpg", "price_data" : { "retail_price" : "35.00", "online_price" : "35.00", "our_price" : "35.00", "club_price" : "35.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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