{ "item_title" : "Starting Up Right", "item_author" : [" Norl Ali", "Ken Tay", "Sherman Foo "], "item_description" : "Entrepreneurship is a path that most people would dream about but few would actually take the plunge. Some would begin at a snail's pace while others would act speedily but hit a snag at unexpected areas. Only a handful would embark on the business venture. Even fewer would be able to survive the rigours of the business world. Sherman Foo is one of those who has taken the bold step forward. He has steered his businesses with great finesse over the years. In this book, he would provide practical advice on how to start a business and avoid the common pitfalls as follows. - Know the primary drivers of a business - Identify a profit-making opportunity - Create a game plan to handle challenges and contingencies - Build rapport with key stakeholders - Lead people well to produce results - Streamline processes to improve efficiency - Learn strategic business skills and much more Armed with the right know-how, an aspiring entrepreneur can improve the odds of success by attaining the mastery of recognising an opportunity and responding appropriately. ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/98/162/104/1981621040_b.jpg", "price_data" : { "retail_price" : "26.00", "online_price" : "26.00", "our_price" : "26.00", "club_price" : "26.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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