{ "item_title" : "The $100 Startup Weekend", "item_author" : [" Jordan Cole "], "item_description" : "You have been planning this business for a year. You have nothing to show for it. That is not a motivation problem. It is a method problem. Most would-be founders have enough ambition and enough starting capital. What they lack is a forcing function: a structure that makes them test a specific idea on a real market, with a hard budget, in a defined window of time, and then make a clear decision. Without that structure, planning fills the time. The plan never becomes a test. Most business books either inspire you or overwhelm you. Inspirational books leave you energized but without a Monday-morning action. Methodological books give you a 12-step process that assumes you have months, a team, and a business already running. Neither addresses the actual problem: you keep planning instead of testing, because testing feels irreversible. The $100 Startup Weekend resets that assumption. Every experiment runs on the same structure: a hard $100 spending cap, a 48-hour timebox starting Friday evening, and a Sunday 9 p.m. verdict. Continue, pivot, or kill. No sunk-cost traps. No open-ended runway. You run the experiment, read the result, and decide in one sitting. Then you do it again. Three to six weekends, and one of them finds a paying customer. That is how a micro-business actually starts. Inside this book:The four idea types that work within a $100 budget: service, productized service, digital product, and micro-physicalA full 48-hour playbook with hour-by-hour milestones from Friday evening to Sunday nightHow to read a clean no and use it to sharpen your next experiment, not abandon the processThe 90-day stabilization plan for turning a first paying customer into a recurring income streamThis book is for the stalled would-be founder. You have a salaried job. You have been about to start something for 12 months or more. You have read the books. You have not registered the domain. You are not missing courage or capital. You are missing a structured experiment you can run this weekend with money you already have. By Sunday at 9 p.m., you will know whether the idea works. And if it does not, you will know exactly how to run the next one.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/819/691/9798196916687_b.jpg", "price_data" : { "retail_price" : "17.99", "online_price" : "17.99", "our_price" : "17.99", "club_price" : "17.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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