{ "item_title" : "Startup", "item_author" : [" Frank Burke "], "item_description" : "In Startup: Be the successful entrepreneur you want to be, you will learn about *The correct Mindset - get this wrong and your strategy formulation will suffer. *Why Mindset is so important to ensure you stay motivated and stay resilient. *The questions you need to ask yourself before starting. Get this wrong and your business foundations may not be solid. Goal setting - An examination of how to set the right goals for you and your business. *Get the goals right from the start and your will have the right strategies. *How to do a personal reality check and ensure that you have sufficient capital and mental resources to succeed. *How to prove that you have a business idea that will work. Doing a feasibility study the way the 'professionals' do it. *Why and when you should think about incorporating your business. *Strategy formulation that's practical and based on real world business experience. *Why sales really matter and why you should create a customer focused business and what will happen if you don't. Why you should build a startup from the ground up to focus on value creation*Why cash flow is king and how to make sure you stay liquid and in business. *What financial pitfalls to avoid to make your business stronger and more profitable. *Your business is all about people - so looking after them the right way will make you more profit. Why leadership in your company is vital and the difference it makes. *What to do when your startup succeeds - what to consider - stay or sell?", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/54/536/173/1545361738_b.jpg", "price_data" : { "retail_price" : "8.99", "online_price" : "8.99", "our_price" : "8.99", "club_price" : "8.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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