{ "item_title" : "Step by Step Guide to Yoga Marketing Consulting Business for Newbies", "item_author" : [" Soham M "], "item_description" : "The business that this book discusses is the job as a marketing consultant for Yoga Center. This book explores the role of marketing consultant in formulating the strategies that can handle the brand value as well as attract new customers for the Yoga Center. Some people argue that the business of yoga center is highly localized and does not require marketing consultant because people have the notion that local businesses do not require specialized marketing. This is incorrect because local business requires more focus and laser targeted approach to reach potential clients.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/71/987/645/1719876452_b.jpg", "price_data" : { "retail_price" : "6.99", "online_price" : "6.99", "our_price" : "6.99", "club_price" : "6.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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