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When Stereotypes Collide|Bruce Gronbeck

When Stereotypes Collide : Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

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Overview

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

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Details

  • ISBN-13: 9780820461250
  • ISBN-10: 0820461253
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publish Date: June 2005
  • Page Count: 152

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