{
"item_title" : "When Stereotypes Collide",
"item_author" : [" Bruce Gronbeck", "Clifford A. Jones", "Ann Gordon "],
"item_description" : "Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.",
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When Stereotypes Collide : Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
Overview
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
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Details
- ISBN-13: 9780820461250
- ISBN-10: 0820461253
- Publisher: Peter Lang Inc., International Academic Publi
- Publish Date: June 2005
- Page Count: 152
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