{ "item_title" : "Stop Playing Roulette with Your Business", "item_author" : [" Brian Borders", "Samantha Swain Melting "], "item_description" : "Stop Playing Roulette With Your Business is a practical guide for small and mid-sized business owners who are tired of inconsistent growth, scattered marketing, and feeling like they are working harder without gaining real traction.If your business feels busy but unpredictable, you are not alone.Most businesses do not struggle because owners lack ideas or work ethic. They struggle because marketing, messaging, systems, and execution stop working together.That is where momentum breaks down.Written by experienced business leaders and consultants Samantha Swain Melting and Brian Borders, this book introduces the Mayfield Momentum Framework - a practical system designed to help businesses simplify marketing, improve execution, build clearer messaging, and create more predictable revenue growth.Inside, you will learn how to:- Simplify your marketing without needing a large team- Build a brand that sounds real instead of corporate- Focus on the few metrics that actually drive growth- Create repeatable systems that improve consistency- Strengthen customer relationships and retention- Know when it is time to get outside help- Stop reacting and start leading with clarityThis is not a theory-heavy business book filled with buzzwords, fluff, or unrealistic advice.It is a straightforward, real-world guide built for overwhelmed business owners, leaders, and entrepreneurs who want practical strategies they can actually execute.Whether you run a manufacturing company, service business, family-owned operation, or growing small business, this book will help you move from chaos and inconsistency toward clarity, structure, and momentum.Because growth should not feel like gambling.You do not need more random marketing ideas.Stop spinning your wheels. Start building momentum.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/823/407/9798234075352_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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