{ "item_title" : "Stop Selling. Start Helping.", "item_author" : [" Matt White "], "item_description" : "TRADITIONAL SELLING DOESN'T WORK ANY MOREDid you know that more than 70 percent of the buying decision takes place BEFORE you even know a prospect exists? That's why the traditional sales process doesn't work.

 In this book, you'll learn: - Why traditional selling doesn't work any more... - The new way consumers (both B2B and B2C) are buying... - Why NO ONE CARES about your product... - How to build credibility and trust in this new world of buying and selling... - And much, much moreWHAT ARE PEOPLE SAYING? A simple model that works, yet most businesses ignore. If you only take and act on just one of the recommendations in Matt's book, your business will grow. - Joe Pulizzi, Content Marketing Institute Simply put, Matt White's put together a book here that truly lays out what every business must strive to be in the digital age - helpful, consumer centric, and obsessive about solving the problems of their customers. It's actionable, relevant, and built upon principles that will be affecting businesses for years and years to come. A MUST read - Marcus Sheridan, The Sales Lion Matt White is the real deal...he doesn't just talk it, he walks it, too. To stop selling and start helping is not just a good idea, it's the right thing to do. Well written, action steps, and content that will get your business to the next level. Well done, Matt - Doug Sandler, Nice Guys Finish First", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/53/043/134/1530431344_b.jpg", "price_data" : { "retail_price" : "13.99", "online_price" : "13.99", "our_price" : "13.99", "club_price" : "13.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details