{ "item_title" : "Stop Undercharging", "item_author" : [" Ryan Reed "], "item_description" : "If you've ever frozen when a client asks your rate - or quoted a number and immediately wished you'd said something higher - this book is for you.Most independent consultants undercharge by 25 to 40 percent relative to the market. Not because they lack skill. Because no one ever taught them how pricing actually works.Stop Undercharging is the systematic pricing guide that most consultants never get. You'll learn exactly how to calculate your floor rate from real business numbers (not gut feeling), why the common 'double your salary' advice falls short and what to use instead, and how to apply three distinct pricing models - hourly, project-based, and value-based - so you're always using the right one.You'll also learn: How to research what your specialty actually commands in the current marketHow to transition the right clients to monthly retainers for predictable incomeWhat to say when a prospect asks your rate - and what to say when they push backHow to raise rates with existing clients without losing the ones worth keepingHow to protect your rates from scope creep with clear contracts and change ordersWhy specialization, not tenure, is the real driver of premium pricingFull rate calculation worksheets, rate benchmarks by industry, proposal templates, rate increase email templates, and complete dialogue scripts are included.This is not a mindset book. It's a system. The math is here. The language is here. The annual pricing rhythm is here.Your rate is not guesswork. It's a calculation. Make it.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/818/072/9798180723710_b.jpg", "price_data" : { "retail_price" : "17.99", "online_price" : "17.99", "our_price" : "17.99", "club_price" : "17.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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