{ "item_title" : "Straight Talk", "item_author" : [" Alper Rozanes", "Sylvia Sans Bassat", "Mathieu Carenzo "], "item_description" : "Entrepreneurship is the shortest path to freedom. Entrepreneurs contribute to a country's well-being and inspire younger generations by creating value and jobs. Yet, the entrepreneurial initiative remains scarce, and few investors are willing to bet on start-ups.Although entrepreneurship should be accessible to everyone, widespread lack of knowledge and the cryptic nature of business jargon prevent many people from taking the leap. Mathieu Carenzo, with over twenty years of experience as an entrepreneur and business angel, offers a guided journey through every stage of building, growing, and funding a company. He tackles common doubts, fears, and myths around entrepreneurship - translating the usual financial lingo into clear, direct, and accessible language. This book will help you understand the differences between the interests of entrepreneurs and investors, the various types of investors, how to interpret their jargon, how to identify the right investor for you, the phases of the fundraising process, and the key mistakes to avoid in any negotiation. This is essential reading for future entrepreneurs and investors. With clear, practical examples, Straight Talk gives you the tools to finally take the leap.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/8/40/984/384/8409843846_b.jpg", "price_data" : { "retail_price" : "21.00", "online_price" : "21.00", "our_price" : "21.00", "club_price" : "21.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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