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Strategic Advertising Management 6e P|Percy Et Al

Strategic Advertising Management 6e P

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Overview

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

This item is Non-Returnable

Details

  • ISBN-13: 9780198835615
  • ISBN-10: 0198835612
  • Publisher: Academic
  • Publish Date: April 2021
  • Dimensions: 9.71 x 7.58 x 0.8 inches
  • Shipping Weight: 2.1 pounds
  • Page Count: 488

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