{ "item_title" : "Strategic Alliances as Social Facts", "item_author" : [" Mark de Rond "], "item_description" : "Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/52/181/110/0521811104_b.jpg", "price_data" : { "retail_price" : "88.00", "online_price" : "88.00", "our_price" : "88.00", "club_price" : "88.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details