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Strategic Analysis|Jonathan Gander

Strategic Analysis : A Creative and Cultural Industries Perspective

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Overview

This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.

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Details

  • ISBN-13: 9781138185272
  • ISBN-10: 1138185272
  • Publisher: Routledge
  • Publish Date: January 2017
  • Dimensions: 9.1 x 6.1 x 0.3 inches
  • Shipping Weight: 0.57 pounds
  • Page Count: 168

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