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Strategic Analysis : A Creative and Cultural Industries Perspective
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Overview
This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.
This item is Non-Returnable
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Details
- ISBN-13: 9781138185272
- ISBN-10: 1138185272
- Publisher: Routledge
- Publish Date: January 2017
- Dimensions: 9.1 x 6.1 x 0.3 inches
- Shipping Weight: 0.57 pounds
- Page Count: 168
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