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Strategic Brand Management and Development|Sotiris T. Lalaounis

Strategic Brand Management and Development : An Interdisciplinary Approach to Marketing Successful Brands

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Overview

The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.

This item is Non-Returnable

Details

  • ISBN-13: 9781041234128
  • ISBN-10: 1041234120
  • Publisher: Routledge
  • Publish Date: March 2027
  • Page Count: 566

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