{
"item_title" : "Strategic Brand Management and Development",
"item_author" : [" Sotiris T. Lalaounis "],
"item_description" : "The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.
",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/04/123/412/1041234120_b.jpg",
"price_data" : {
"retail_price" : "56.99", "online_price" : "56.99", "our_price" : "56.99", "club_price" : "56.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Strategic Brand Management and Development : An Interdisciplinary Approach to Marketing Successful Brands
PRE-ORDER NOW:
local_shippingShip to Me
local_shippingShip to Me
Preorder. This item will be available on March 16, 2027 .
FREE Shipping for Club Members help
Overview
The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781041234128
- ISBN-10: 1041234120
- Publisher: Routledge
- Publish Date: March 2027
- Page Count: 566
Related Categories
